Jim began his sports writing career at age 17 with a part-time writing job for the Victoria Daily Colonist. He went on to become a popular and, at times, controversial sports columnist for newspapers in Vancouver and, later, as a nationally syndicated columnist with the Calgary Sun. His career as a sports writer, broadcaster, and commentator spans more than 50 years. Jim has been described as "one of Canada's funniest writers; his subjects are mainly sports figures, and he finds elements of the bizarre and the comical in every event. Some of the people he writes about are world famous - Silken Laumann, Mark Messier, Debbie Brill, and Mike Tyson among them - while others are far from household names, but they all make great stories. In his distinctive, irrepressible style, he points out the insane humour in Las Vegas title fights, commends the efforts of seven-year-old soccer players and pokes fun at spoiled, highly paid stars. The unflappable Taylor turns his attention with equal glee to the Olympics, the CFL, Skategate (Tonya, Nancy and "The Gang That Couldn't Think Straight"), local characters and world championships, warmly admiring the heroes and hard-workers and cheerfully ridiculing the boors and braggarts."

Joe Bryant was a product of simpler times in Victoria, where, like in many other cities of the 1930s and 40's, athletes would excel on more than one field of play. Although he was blessed with considerable abilities for pitching softball, scoring goals with a lacrosse stick and rippling the twine with a basketball, Joe took his talents behind the bench as a young man in Victoria and continued his winning ways for many more years. Known for keeping opposing batters on their toes, Joe was part of four B.C. softball championships teams as a player, but stacked up more titles as a coach. Barely age 20, he guided the Gorge Pharmacy team to a pair of Island Junior titles in the late 1930s and beginning in 1954, he led the Gorge Hotel men to a then-record six straight B.C. championships. A high-scoring lacrosse player at the Junior, Intermediate and Senior B level, Joe also spent a fair amount of time defending the goal in his younger days. He coached juvenile boys teams during his playing days and guided the Douglas Tire team to the B.C. finals in the mid-1940s. On the basketball court, he teamed with such local luminaries as Porky Andrews and Norm Baker on Senior B teams with colourful names like the Tommy Tucker's Red Hots and Black and White Taxi. He parlayed his years of hardwood experience into a position as assistant manager with the four-time Canadian champion Victoria Dominoes in 1946 and travelled east with the Dominoes that year as they captured their fifth title. Joe coached 10 more years locally, winning the city crown with the Tudor House Labatts.