As Executive Vice-President and Vice-President Partner Relations and Facilities for the 1994 Commonwealth Games in Victoria, Jim successfully negotiated a lasting Games legacy for the city. Through the inter-municipal capital building program, the region acquired an aquatics centre, a velodrome, a lawn bowling facility and club house, and three new running tracks. Through Jim's vision, UVic gained two new major residence facilities, a multi-purpose track, a field hockey pitch and an improved Centennial Stadium.
Since the Games, Jim has remained heavily involved in community enhancement through participation in the United Way Campaign, the Greater Victoria Sports Hall of Fame and the Duke of Edinburgh Awards (B.C. region). During his years as organizer for the Lions Society Vancouver Island 24 Hour Relay for the Kids (which UVic co-sponsors), the annual event at Centennial Stadium has raised close to $2 million for children with disabilities
George Heller, CEO of the 1994 Commonwealth Games in Victoria, said:
"There is no one more deserving of this induction into the Greater Victoria Sports Hall of Fame than Jim Reed. I honestly believe that there would be no PISE (Pacific Institute for Sport Excellence) had it not been for him driving this great project from concept to the world-class facility it is today. It was very quickly apparent to me that Jim was a first rate executive, tough-minded, visionary, an excellent negotiator and possibly one of the best communicators I have had the pleasure to work with. When we realized the Commonwealth Games left a surplus, Jim championed leaving a legacy in the form of a sports development centre in Victoria. He was convincing and visionary as always and single-handedly convinced the Hudson's Bay Company to contribute two million dollars to it."
There is no doubt that without Jim as the driving force and the inaugural chair, PISE would not exist today. The large numbers of Olympians who train in Victoria are a direct legacy of the games.
This amazing person has served on the following boards in different capacities:
- Executive Vice-President Commonwealth Games Association and Foundation of Canada
- Former chair of Pacific Sport Group -- Canadian Sport Centre
- Minister's Council for Employment for Persons with Disabilities
- 2005 World Curling Championship
- The United Way of Victoria
- The Greater Victoria Sports Hall of Fame
- The Duke of Edinburgh Award (B.C.)
- The Board of Trustees for Athletes Assistance Fund
- Chair Canadian Curling Association
- The Lions Society Vancouver Island 1995-2000. Founding Chair of the 24 hour relay for children with disabilities. Committee member to find a location for the Easter Seal House
- Victoria Hospice Foundation. Chaired a major fund-raising swimathon netting approximately $500,000.
- Past Director on Victoria Hospice and Palliative Care Foundation
- Special advisor to Vancouver 2010 Olympic bid
- National fundraiser for Canadian athletes to travel to the 16th and 17th Commonwealth Games
Jim's contributions have been recognized with the University of Victoria Community Leader Award (2009) and the Governor General's Caring Canadian Award (2012).
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